Humanity, having reached great heights in technology and civilization, nevertheless does not possess the wisdom to create the universe which surrounds our planet nor to sustain and restore the earth‘s natural environment. However, we do have a responsibility to maintain a healthy world environment, which can itself be considered a living thing, and to pass this on to our children. We must reduce the impact our consumption of energy and resources has on the environment and redouble efforts to build a beautiful environment and a safe society.

There is no consensus in opinions regarding goals set under the Kyoto Protocol, but all the countries that participated recognize the importance of protecting the earth’s beautiful environment and leaving it for the generations that follow. We live among about 1.75 million life forms and last year, during the International Year of Biodiversity, we learned what must be done to maintain the diversity of the world’s ecosystems, life forms, and genetic materials so that we may continue enjoying the riches they provide. Further, the UN declared this year to be the International Year of Forests to raise awareness of the importance of sustainable forests worldwide.

It is necessary for us to recognize that our lives depend on the many benefits provided by the world’s environment.

Reducing environmental impact, such as reducing consumption of energy and resources and the appropriate control of chemical substances, is also an extremely important part of our corporate activities.

JVC Kenwood Group is involved in thoroughly reducing our environmental impact through product design based on ideas that reduce their environmental impact.

With our LCA style environmentally friendly product designs, we analyze product life cycles through design, sales, usage, and disposal to save energy, reduce, reuse, and recycle (3R) resources, and control the use of harmful chemical substances. In addition, we also aim for zero risk to the environment by working according to our environmental management systems.

JVC Kenwood Group has identified the three years from 2011 as an important growth period and has created a three-year intermediate business plan extending to March 2013.

This plan concentrates on strong business to “establish our position as a world-leading, specialized manufacturer” involving all companies to achieve profitable growth with widespread trust from society.

Further, we are satisfying our social responsibilities by making good use of the core technologies we have cultivated to date, and pouring our efforts into attractive products that offer excitement and peace of mind as a global corporate citizen that coexists with the world environment.