The main JVC Kenwood Group sites are implementing cleanup activities as local environmental protection, so that waste discharges do not damage ecological systems.
Kenwood Yamagata Corporation (Yamagata Plant) in Tsuruoka City, Yamagata Prefecture, which faces the Sea of Japan, has teamed up with industry, NPOs, local government, and academia to participate in the “Yamagata Prefectural Coastal Pollution Countermeasures Promotion Council,” and every year since 2006 has implemented cleanup activities at the mouth of the Akagawa River.
In July 2010, FM Yamagata visited to cover these activities, and there was garbage from other countries, but as the majority was local household garbage, they appealed on-air that people not dump garbage in the rivers.
Akagawa river mouth cleanup activities
Kenwood Yamagata Plant receiving coverage by FM Yamagata; Plant manager Mr. Ito (right of photo)
Confirmation that the nine-spined stickleback, which has existed since the ice-age, is still alive
Marine life form investigation by parents and children (Kenwood Yamagata Plant)
Further, every year since 2005, they have also carried out water quality and marine-life research during summer vacation with children and their parents in the Akagawa, Uchigawa, and the Shoryujigawa, which are rivers that flow through the area. We confirmed that the rare fresh-water fish the nine-spined stickleback (Pungitius pungitius), which was declared an endangered species by the Ministry of the Environment, was living in the waters of the Shoryujigawa.
The wings of a dragonfly are marked and it is released
“Dragonfly Pond” biotope within the grounds of Head Office & Yokohama Business Center
The Head Office & Yokohama Business Center is a member of the “Keihin Forest Creation” project, which is advocated by Yokohama, Kanagawa Prefecture as part of its natural environment protection activities, and since 2003 has operated what is known colloquially within the organization as “Dragonfly Pond” as a biotope. We are involved in the “Wherever the dragonfly flies forum” where people across the country share information, provide locations for exchanges, and can learn about biodiversity together.
