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Environmental Targets and Results

JVC Kenwood Group is setting annual targets to reduce our environmental impact while meeting the needs of customers based on a life-cycle viewpoint throughout manufacturing.

FY2010 Environmental Targets and Results

With few exceptions, the activities results for FY2010 reached their targets. The reduction of portable radio standby current did not achieve its goal due to design specification changes from the initial product specifications to assure performance, but approximately 18% reduction from the norm was achieved.


  Activities FY2010 targets Evaluation
Product information
  Green procurement
  • Introduction of REACH-compatible IT system
  • Evaluation of business partners’ green procurement
  LCA introduction Roll-out of LCA evaluation tools to all groups in Japan
JVC Energy-saving products
Resource reduction and recyclability (3Rs)
Reduction of toxic substances
Global warming prevention factors x2.0 (compared to FY2000)
Resources factors: x1.7 (compared to FY2000)
Elimination of PVC and TBPA
KENWOOD Energy-saving products
(1)Commercial car products
  • Making new models compact: Total weight ratio of target models reduced 2% compared to previous models
  • Reducing power consumption: reduced 3% compared to selected standard models
(2)Multimedia car products
  • Making new models compact: Weight ratio of target models reduced 2% compared to previous models
  • Reducing power consumption: reduced 12.5% compared to selected standard models
  • CO2 reduction plans created since FY2011 using our internal standards regarding green products
(3)OEM car products
  • New designs used for selected models over 2 kg weight: Number of parts reduced 10%, and 5% more compact, compared to previous models
  • Activities to reduce power consumption
(4)Communications products
  • Reduced product standby current: Reduced 28% compared to standard (portable models), reduced 5% compared to standard (in-car models)
  • Lightweight products: Reduced 5% compared to standard
  • Reduced packaging materials: Reduced 5% compared to standard
Plant information
JVC 1. Energy-saving
Reduced CO2 emissions (globally)
Over 10% (compared to FY2000)
Work sites achieving GP2010 maintain energy-saving activities to reduce energy consumption by 1.0% compared to previous year
2. Chemicals
(1)Main chemicals to reduce (global)
Over 10% (compared to FY2005)
(2)Controlled chemicals (global) 5% min. (compared to FY2005): Work sites achieving GP2010 maintain energy-saving activities to reduce emissions and transfer amounts by 2% compared to previous year
3. Waste Reduction
(1)Total waste reduction (global)
Over 20% (compared to FY2000)
(2)Zero emissions (Japan) 999% min.
Work sites achieving GP2010 maintain energy-saving activities to reduce waste by 2% compared to previous year's results
4. Environmental Risks Completed verification of 100% safety in all storage plants and offices
KENWOOD 1. Energy-saving CO2 Emissions Reductions CO2 reduction target 5,111 tons max. (46.1% reduction compared to 1997)
2. Reduction of Final Waste Processing Amounts Final disposal amount maintained at less than 0.66 tons
3. Waste Recycling Ratio Zero emission base 99.5% min.

Evaluation standards: Target achieved Target partially unachieved target not achieved
FY2010 indicates the fiscal year from April 1, 2010 to March 31, 2011.

* REACH regulations: Registration Evaluation Authorization and Restriction of Chemicals Law for controlling chemicals in the EU determined by EC regulation No. 1907/2007.