JVC and Kenwood have increased their respective presences. JVC as an operating company has three key business pursuits, B-to-C businesses such as camcorders, car electronics, displays, home audio and AV accessories, B-to-B businesses such as professional systems, and entertainment businesses such as music and video content. Kenwood as an operating company has two key business pursuits, B-to-C businesses such as car electronics and home audio; and B-to-B businesses, centered on wireless equipment and systems.

JVC KENWOOD Group will promote the “Genre Top Strategy” with the goal to reach the top global position in each genre by reorganizing the core businesses.

The Group will consolidate the three genres of the Home & Mobile Electronics business into two: “home entertainment,” centering on home audio equipment and displays; and “digital imaging,” specializing in video cameras.