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The Home & Mobile Electronics business consists of camcorders (video cameras), which are image pickup equipment for shooting; projectors, displays, and such like, which are video equipment for watching; and home audio systems, headphones, and others, which are audio equipment for listening.

As the market has matured and digitalization advanced, the business environment of consumer AV equipment has changed significantly. In response to this change, JVCKENWOOD is proceeding to shift its business structure and domains into areas where its strengths as a specialty manufacturer can be exercised. It is doing this by focusing on developing new communication drivers. To this end, it is making full use of the latest image pickup, image processing, data compression and extension, communication and network and user interface technologies. Accordingly, it is also utilizing the advanced video and acoustic technologies that JVC and Kenwood have fostered over their long histories.

In the image pickup equipment segment, we maintain a great presence in principal markets around the world, amid the advance and maturation of the camcorder market. We have achieved this by developing high value-added products that meet the needs of the professional and niche markets, including 3D camcorders, leveraging the new-generation image engine FALCONBRID, hybrid cameras and 4K2K camcorders. With our eyes on the popularization of moving image communications by smartphones and other devices, we are pushing forward with the creation of new added value. To do this, we are striving to plan and develop products featuring more ease and convenience and security.

In the video equipment segment, we are working to expand business in the world market by commercializing full-scale home projectors and 3D projectors, which use proprietary Liquid Crystal on Silicon (LCOS). We will do this by making the most of our advanced video, cutting-edge image processing, and 3D technologies, while promoting a fabless structure for displays whose market has matured.

In the audio equipment segment, we are concentrating on products in which the JVC and KENWOOD brands can exercise their strengths. To do this, we will promote a fabless structure for home audio systems, where the market is maturing. In the area of headphones, we consider the popularization of portable music players and such like to be a business opportunity. Therefore, we are increasing our presence in the major markets of the world through speedy and flexible development and production systems, and an extensive product composition that leverages advanced acoustic and noise cancellation technologies.

In future, we will expand our business domains from products for mass markets to new products and solutions for niche and professional markets. We will also push ahead with the development of communication drivers that realize the new communications of shooting, watching and listening. We will do this by sharing image pickup, video and acoustic technologies, which have been advanced under the JVC and KENWOOD brands with the Professional Systems business, and combining them with such technologies as image processing, data compression and extension, communication and network and user interface.

We are focusing on a ubiquitous environment in which video and music can be obtained anywhere. Hence, we will also endeavor to plan and develop communication tools that support a network society in which people can freely send information to one another by combining images and voice.