The Entertainment business consists of the content segment with Victor Entertainment, Inc. and Teichiku Entertainment, Inc. as its core, as well as business on consignment that specializes mainly in the production of CDs, DVDs and BDs. Victor Entertainment and Teichiku Entertainment are the second and fourth oldest record companies in Japan, respectively. With long histories, they have continued to deliver excitement to people through artists and music for over 80 years.
Business on consignment has fully supported customers from production of software to the creation of package media and fulfillment in accordance with their requests.
As the software business of the JVCKENWOOD Group, the Entertainment business will expand into a total entertainment business and promote the expansion of businesses on consignment.
The content business will aim to enhance the core music business by responding to changes in the entertainment industry environment, such as diversification of user preferences and popularization of net and mobile distribution as a result of improved infrastructure. It will also do so by proceeding with active investments in new talented artists for unearthing and fostering such artists and promotion of a partnership strategy to create hit content. The content business will also promote the realization of total entertainment by enhancing B-to-B, artistrelated and anime-related businesses.
In the B-to-B business, Victor Entertainment established the Entertainment Laboratory (eLab) in April 2010 to fully make inroads into the world of B-to-B business, a domain different from the core business of music and video software sales. The company engages in new business services through which know-how on marketing and promotion of the Entertainment business, production of music and video software and turning them into hits are utilized in different industries and business categories. Thus, through the eLab business, Victor Entertainment will aim to develop the entire music industry by playing a role in the development of new business, with music content as its core. It will also do so by increasing awareness about the entertainment business that aims for collaborative growth strategies based on a new concept.
As for artist-related businesses, we will enhance events and concerts, sales of goods and property rights-based businesses such as music publishing. We will continue to expand anime businesses as well. We will also strive to enhance the partnership strategy to further expand business domains.
We will also expand businesses on consignment. To this end, we will enhance the non-package business, which makes the most of staff with rich experience who have provided the highest quality, excellent facilities and equipment, cutting-edge technologies, know-how and assets. Also, to expand businesses on consignment we will enhance the fulfillment business, which covers all processes from planning to distribution.
Establishing the “Entertainment Laboratory,”
a new B-to-B (business service) business division
— Applying the company’s sound and image know-how to the business scene —
In April 2010, Victor Entertainment Co., Ltd. established the “Entertainment Laboratory (hereinafter, “e-Lab”),” a new business division, with the aim of promoting the shift to a B-to-B (business service) focus, a new business segment completely different from its current core package business.
e-Lab’s mission is to promote the transfer of technological know-how in marketing, sales promotion, as well as the production of music and images into JVC’s entertainment and general business segments. The five main business segments of JVC are listed as follows:
- The Music Plus Business:
Creating added value through sound solutions provided by enterprises, groups and products, or in other words, the staging of spiritually enriched “scenes.” - The Event Producing Business:
Providing support to events by making the best of the company’s know-how cultivated through the organization of live shows and concerts. - The Custom-made Business:
Proposing the production of commemorative music packages as well as music distribution in order to support the creation of strong brands through the power of songs (affinity and spreading power). - The Promotion Business:
Planning new products on a low budget and conducting totally unexpected marketing activities by utilizing the know-how and sales channels of record makers that attempt to attract the interest of people in regard to services. - The Space Producing Business:
Providing added value that accompanies entertainment, to existing space and facilities by utilizing technologies such as the “high resolution audio system,” which place emphasis on sound quality, as well as systems like the “digital window” which create “windows” using images.
